Godt for alle
"A fictional product series from Fjordland based on the need for an easy, fast dinner, without allergens."
One day, when i walked around at the supermarket, i realized there was a lack of fully realized food products for people that are allergic to multiple allergens. This is especially true for TV dinners, which is pre-packaged with lot's of different ingredients. For people with allergies, it's not easy to find such simple solutions for an easy dinner, since the products often include many different allergens. For this assignment i wanted to design a TV dinner series based around the already existing brand Fjordland, to make meals that even people with multi-allergies can eat.
The allergens that have been taken into account, based off of the amount of people these allergies affect, are gluten, milk, soy, nuts and eggs. To satisfy the target audience's needs, i decided to focus on making distinct "allergen free" labels for each food-group. I also wanted to use a title that gives a lower form of stigma to allergy free foods, and that doesn't necessarily exclude anyone.
Each product has a color palette based off the meal it contains; Green for pasta, orange for meatballs, and purple for chicken. Paired with these, i have chosen to go with each of their complementary colors respectively for a good contrast that shows of the labeling in a well defined way.
Design Process
Want to get an insight on my thoughts and decisions during this project? Check out the progress document here (norwegian version only):
Mock-up/Dummy
Digital Mock-up
